On Nov 2nd , Best Food company top management and Majo team held a brain storming session to enhance the image and the positioning of the Best Chocolate brand. The session was attended by an experienced marketing team of both parties. The group discussed the plan to discover future direction of the brand. The team worked in a creative way to uncover the unique qualities of the product, and ultimately, the brand. They discovered what can the brand own and how the brand will be owned.